Design a motivational advertising campaign poster addressing the growing issue of human waste and its’ environmental impact through emotionally impactful imagery and powerful typographical messaging.
Research issues and statistical information regarding pollution, waste disposal, environmental impacts of plastic pollution, and public opinions regarding these topics. Choose colors, typography, images and text that will appeal to viewers and trigger an emotional response to the intended message.Review previous informational campaigns with similar themes and determine what elements worked well, and what elements could be improved upon.
The intent of this advertising campaign is to use powerful and emotionally evocative imagery and text to encourage people to make environmentally responsible decisions and get involved in community efforts supporting ethical waste disposal and recycling programs. Messaging and images should have broad visual appeal and emotional impact.
Clean Up America is a 501(c) non-profit organization focused on community-based programs to reduce the impact of human waste and unethical garbage disposal, while raising awareness of the environmental impact of garbage on the environment through education and marketing campaigns.
Imagery of plastic polution, juxtaposed against a lush, beautiful landscape. Bold typography addressing the viewer directly, giving an emotional impression of ownership over the land and the polution ruining it. Short, informative text and a call to action.